Saturday, June 30, 2007
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Thursday, June 28, 2007
Is Endeca really the next Google?
By Candace Lombardi
Staff Writer, CNET News.com
Published: June 28, 2007, 4:45 PM PDT
BOSTON--Some big names in search met Thursday at the Red Herring East conference and allowed their brains to be picked by venture capitalists eager to find the next good idea.
A panel consisting of Ask.com, Answers.com, Truveo/AOL and Microsoft search gurus deflected a slew of questions.
Who do you think are the next big search companies to watch? Who's going to go public? How are we going to monetize video search? Is it better to be a video search engine, or allow people to watch the video on your site once they find it?
Similar to what industry experts said of mobile video earlier in the week, it's not the technology holding things up. It's figuring out how to monetize all these new things, said the panelists.
The panelists said they were impressed with search engines like ZoomInfo.com, the job candidate search engine, and Mahalo, the search engine started by publishing entrepreneur Jason Calacanis that uses human-created results for the most popular searches.
While Mahalo is considered unique, none of the panelists sees it, or any other significant breakthrough on the horizon, as changing the definition of search.
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